Cases

 

Here is a brief selection of solutions we have provided for our clients:

1. Multi country tracking for online services company

Inquision manages this 10+ country survey project that totals over 40.000 annual interviews for the client. Data collection is carried out four times a year in 12 different languages.

The sample is representative of the online population in each of the participating countries by virtue of sampling matrices and post-stratification procedures developed by Inquision.

We provide consolidated and country-by-country reporting in an easy to access graphics format that allows management to monitor market developments across Europe and to develop strategy correspondingly.

 

2. Data mining, segmentation and predicitive statistics for e-marketing strategy development for major pharmaceutical company

In order to maximise the efficiency and pay-off of its online direct marketing campaigns, this company has engaged Inquision to review and analyse past performance in order to gain a better understanding of the parameters for increased response and develop differentiated communications.

The project's unique nature stems from the combined analysis of a variety of data sources including digitally recorded usage information (clicks), content analysis of newsletters and other communication, and survey data used to segment the database of users.

The analysis has yielded a wealth of important findings for the client as well as lead to the development of predictive tools to assist the marketing managers and the creative team in the design of future campaigns.


3. Statistical and methodological assistance to online research agency in connection with political opinion measurement project
 

Inquision's unique combination of statistical knowledge and online research experience is widely recognised and we often serve as consultants to other research agencies.

In this project it was our knowledge of sampling and post-stratification that enabled our client to conduct election day measurements of party choice in a European country (and predict the election results).

The results were as precise as traditional political surveys and in fact predicted the right combination of seats in parliament between the two major blocs more accurately than other surveys published on election day.


4. Data collection software supplier and technical assistance to image research agency in connection with multi country survey

Several research agencies rely on Inquision's data collection tool (Digium Enterprise) instead of developing their own online data collection capabilities.
 

One such agency conducted a B2B survey in five Eastern European and Central Asian countries utilising the software's capability of handling even such specialised characters as Georgian and Cyrilic character sets.

The client was fully capable of handling design and analysis by themselves and only relied on Inquision for data collection software and technical assistance.