Inquision launches CrisisMeter in MarketingTürkiye
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Sunday, February 15, 2009 |
Inquision – Turkey’s only online research agency – has launched a monthly tracking survey called CrisisMeter. The purpose of CrisisMeter is to measure ordinary Turkish consumers’ reactions to the financial crisis and forecast trends for specific retail sectors, media use and entertainment patterns.
The results of CrisisMeter will be brought in Marketing Türkiye every month with comments and interpretations from Inquision’s experts.
“CrisisMeter is a way for us to demonstrate to the Turkish marketing community how useful online research can be,” says Mads Stenbjerre, managing partner. “We are able to quickly point the finger at the moods and trends among the consumers with this survey – and thereby help companies interpret how the market as a whole is moving.”
The monthly survey is based on a proportional sample between the ages of 15-54 years of age. All respondents are recruited from Inquision’s online research panel.
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